/* Business Growth Advisory — style.css (paleta oficial morada + acentos teal/ámbar) */
:root{
  --deep:#2B0A5E; --purple:#5B2B97; --violet:#7C3FD4; --teal:#0FA391; --amber:#F2A63B;
  --lav:#F2EFF7; --lav2:#E7E0F2; --ink:#1A1A2E; --gray:#6B6B80; --line:#E8E3F1; --white:#fff;
  --radius:16px; --shadow:0 18px 40px rgba(43,10,94,.10); --shadow-sm:0 6px 18px rgba(43,10,94,.07);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:"Inter",system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;color:var(--ink);background:#fff;line-height:1.62;font-size:16px;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.container{width:100%;max-width:1180px;margin:0 auto;padding:0 24px}
h1,h2,h3,h4{margin:0 0 .4em;line-height:1.15;color:var(--deep);font-weight:800;letter-spacing:-.01em}
h1{font-size:clamp(2.3rem,5vw,3.6rem);font-weight:900}
h2{font-size:clamp(1.7rem,3.2vw,2.5rem)}
h3{font-size:1.22rem}
p{margin:0 0 1rem}
.lead{font-size:1.18rem;color:#3a3550;line-height:1.55}
.eyebrow{text-transform:uppercase;letter-spacing:.14em;font-size:.78rem;font-weight:800;color:var(--purple);margin-bottom:.5rem}
.micro{font-size:.86rem;color:var(--gray)}

/* NAV */
nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:84px;gap:20px}
.brand img{height:54px;width:auto;display:block}
.nav-links{display:flex;align-items:center;gap:28px}
.nav-links a{font-weight:600;color:var(--ink);font-size:.96rem}
.nav-links a:hover{color:var(--purple)}
.nav-links .btn{color:#fff}
.menu{display:none;background:none;border:0;font-size:1.6rem;color:var(--deep);cursor:pointer;line-height:1}

/* BUTTONS */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;padding:13px 24px;border-radius:12px;font-weight:700;font-size:.98rem;cursor:pointer;border:2px solid transparent;transition:transform .15s ease,box-shadow .2s ease,background .2s ease;white-space:nowrap}
.btn-primary{background:linear-gradient(135deg,var(--violet),var(--purple));color:#fff;box-shadow:0 10px 24px rgba(124,63,212,.32)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 14px 30px rgba(124,63,212,.42)}
.btn-outline{border-color:var(--purple);color:var(--purple);background:#fff}
.btn-outline:hover{background:var(--purple);color:#fff;transform:translateY(-2px)}
.btn-light{background:#fff;color:var(--deep)}
.btn-light:hover{transform:translateY(-2px);box-shadow:var(--shadow-sm)}

/* HERO */
.hero{padding:74px 0 60px;background:radial-gradient(1200px 500px at 85% -10%,rgba(124,63,212,.10),transparent 60%),linear-gradient(180deg,#faf8fe,#fff)}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:52px;align-items:center}
.hero h1 span{color:var(--violet)}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:26px}
.hero-card{background:linear-gradient(155deg,var(--deep),#3d1673 55%,#0f5a58);color:#fff;border-radius:22px;padding:34px;box-shadow:var(--shadow);display:flex;flex-direction:column;gap:22px}
.hero-card h3{color:#fff;font-size:1.5rem}
.gs-row{display:flex;gap:12px;flex-wrap:wrap}
.gs-pill{padding:9px 20px;border-radius:999px;font-weight:800;font-size:.85rem;letter-spacing:.06em;color:#fff}
.gs-pill.grow{background:var(--violet)} .gs-pill.sell{background:var(--teal)} .gs-pill.scale{background:var(--amber);color:#3a2600}
.hero-card .micro{color:rgba(255,255,255,.82)}

/* TRUST */
.trust-strip{background:var(--lav);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.trust-inner{display:flex;align-items:center;gap:32px;padding:20px 0;flex-wrap:wrap}
.trust-inner strong{color:var(--deep);font-size:.9rem}
.trust-logos{display:flex;gap:28px;flex-wrap:wrap}
.trust-logos span{color:var(--purple);font-weight:800;letter-spacing:.03em;opacity:.85}

/* SECTIONS */
.section{padding:78px 0}
.section-soft{background:var(--lav)}
.section-head{display:grid;grid-template-columns:1.1fr 1fr;gap:32px;align-items:end;margin-bottom:42px}
.section-head p{color:var(--gray);margin:0}

/* SERVICE CARDS */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;transition:transform .18s ease,box-shadow .2s ease,border-color .2s;position:relative}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--violet)}
.card .tag{display:inline-block;background:var(--lav);color:var(--purple);font-size:.7rem;font-weight:800;letter-spacing:.08em;padding:4px 10px;border-radius:999px;margin-bottom:12px}
.card .num{font-size:.72rem;color:var(--gray);font-weight:700;letter-spacing:.06em;margin-bottom:6px}
.card p{color:var(--gray);font-size:.96rem;margin-bottom:16px}
.card .service-link{color:var(--purple);font-weight:700;font-size:.92rem}
.card.featured{border-color:var(--violet);box-shadow:var(--shadow-sm)}
.card.featured:before{content:"";position:absolute;inset:0;border-radius:var(--radius);padding:1px;background:linear-gradient(135deg,var(--violet),var(--teal));-webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;pointer-events:none}

/* METRICS */
.proof-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.metric{background:#fff;border:1px solid var(--line);border-radius:14px;padding:24px;text-align:center}
.metric b{display:block;font-size:2.3rem;color:var(--deep);font-weight:900;line-height:1}
.metric span{color:var(--gray);font-size:.9rem;margin-top:6px;display:block}
.section-soft .metric{background:#fff}

/* PROFILE */
.profile{display:grid;grid-template-columns:.85fr 1.15fr;gap:48px;align-items:center}
.profile-img img{border-radius:20px;width:100%;object-fit:cover;box-shadow:var(--shadow)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin:14px 0 18px}
.chip{background:var(--lav);color:var(--purple);font-weight:700;font-size:.82rem;padding:6px 12px;border-radius:999px}
.profile-copy p{color:#3a3550}

/* INDUSTRIES */
.industry-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.industry{background:#fff;border:1px solid var(--line);border-radius:14px;padding:22px}
.industry .dot{width:34px;height:34px;border-radius:9px;background:linear-gradient(135deg,var(--violet),var(--teal));margin-bottom:12px}
.industry b{display:block;color:var(--deep);margin-bottom:4px}
.industry span{color:var(--gray);font-size:.92rem}

/* DARK + MODELS */
.section-dark{background:linear-gradient(160deg,var(--deep),#3a1470);color:#fff}
.section-dark h2{color:#fff}
.section-dark .section-head p{color:rgba(255,255,255,.72)}
.models{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.model{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:16px;padding:26px}
.model small{color:#59e0cf;font-weight:800;letter-spacing:.08em;font-size:.72rem}
.model h3{color:#fff;margin:.5rem 0}
.model p{color:rgba(255,255,255,.78);margin:0;font-size:.96rem}

/* CTA */
.cta{background:linear-gradient(135deg,var(--deep),var(--purple));color:#fff;border-radius:24px;padding:44px;display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap;box-shadow:var(--shadow)}
.cta h2{color:#fff;margin:0 0 .3em}
.cta p{color:rgba(255,255,255,.82);margin:0;max-width:640px}

/* FOOTER */
footer{background:var(--deep);color:rgba(255,255,255,.72);padding:56px 0 30px}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:36px}
.footer-grid p{font-size:.92rem;color:rgba(255,255,255,.7)}
footer h4{color:#fff;font-size:.95rem;margin-bottom:14px}
footer a{display:block;color:rgba(255,255,255,.72);padding:5px 0;font-size:.92rem}
footer a:hover{color:#fff}
.disclaimer{color:rgba(255,255,255,.4);font-size:.72rem;line-height:1.55;margin:30px 0 0;max-width:940px}
.fine{border-top:1px solid rgba(255,255,255,.14);margin-top:18px;padding-top:18px;font-size:.82rem;color:rgba(255,255,255,.55)}

/* PAGE HERO (interior) */
.page-hero{background:radial-gradient(900px 400px at 80% -20%,rgba(124,63,212,.12),transparent 60%),linear-gradient(180deg,#faf8fe,#fff);padding:64px 0 40px;border-bottom:1px solid var(--line)}
.page-hero .lead{max-width:760px}

/* SERVICE DETAIL (servicios.html) */
.service-detail{padding:50px 0;border-bottom:1px solid var(--line)}
.service-detail:last-child{border-bottom:0}
.service-grid{display:grid;grid-template-columns:.44fr 1.56fr;gap:44px}
.sticky-label{position:sticky;top:100px;align-self:start}
.sticky-label .eyebrow{color:var(--purple)}
.sticky-label h2{margin-top:6px}
.service-detail h3{font-size:1.05rem;color:var(--deep);margin-bottom:.4rem}
.steps{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:8px 0 26px}
.step{background:var(--lav);border-radius:12px;padding:14px 16px;display:flex;align-items:center;gap:11px;color:var(--deep);font-weight:600;font-size:.95rem}
.step b{flex:0 0 auto;display:inline-flex;align-items:center;justify-content:center;width:27px;height:27px;border-radius:50%;background:linear-gradient(135deg,var(--violet),var(--purple));color:#fff;font-size:.8rem;font-weight:800}
.deliverables{display:grid;grid-template-columns:1fr 1fr;gap:8px 26px;margin:6px 0 24px}
.deliverable{color:#3a3550;font-size:.95rem;padding:3px 0}
.deliverable::first-letter{color:var(--teal);font-weight:800;font-size:1.08rem}
.deliverable b{color:var(--deep)}
.result{background:linear-gradient(135deg,var(--deep),var(--purple));color:#fff;border-radius:14px;padding:18px 24px;margin-top:8px}
.result b{color:var(--amber);letter-spacing:.06em;font-size:.75rem;text-transform:uppercase}

/* CONTACT */
.contact-grid{display:grid;grid-template-columns:1fr .9fr;gap:40px;align-items:start}
.contact-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-sm)}
.contact-card .who{color:var(--gray);margin-bottom:4px}
.contact-list{display:grid;gap:12px;margin:20px 0 8px}
.contact-item{display:flex;align-items:center;gap:13px}
.contact-ico{width:44px;height:44px;border-radius:12px;display:inline-flex;align-items:center;justify-content:center;background:var(--lav);flex:0 0 auto}
.contact-ico svg{width:21px;height:21px;fill:var(--purple)}
.contact-item .ci-label{display:flex;flex-direction:column;line-height:1.25}
.contact-item .ci-label small{color:var(--gray);font-size:.76rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase}
.contact-item .ci-label a,.contact-item .ci-label span{color:var(--ink);font-weight:600;font-size:.98rem}
.contact-item .ci-label a:hover{color:var(--purple)}
.contact-note{color:var(--gray);font-size:.9rem;margin-top:18px;padding-top:16px;border-top:1px solid var(--line)}

/* PUBLICACIONES */
.pub-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.pub-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;transition:transform .18s,box-shadow .2s,border-color .2s}
.pub-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--violet)}
.pub-top{height:8px;background:linear-gradient(90deg,var(--violet),var(--teal))}
.pub-body{padding:24px;display:flex;flex-direction:column;flex:1}
.pub-card .tag{align-self:flex-start;background:var(--lav);color:var(--purple);font-size:.7rem;font-weight:800;letter-spacing:.06em;padding:4px 10px;border-radius:999px;margin-bottom:12px}
.pub-card h3{font-size:1.12rem;margin-bottom:8px}
.pub-meta{color:var(--gray);font-size:.8rem;margin-bottom:10px}
.pub-card p{color:var(--gray);font-size:.94rem;flex:1;margin-bottom:14px}
.pub-card .service-link{color:var(--purple);font-weight:700}
.form{display:grid;gap:14px}
.form input,.form select,.form textarea{width:100%;padding:13px 15px;border:1.5px solid var(--line);border-radius:11px;font-family:inherit;font-size:.98rem;color:var(--ink);background:#fff;transition:border-color .15s}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--violet);box-shadow:0 0 0 3px rgba(124,63,212,.14)}
.form textarea{min-height:140px;resize:vertical}
.form .btn{width:100%;margin-top:4px}

/* RESPONSIVE */
@media(max-width:960px){
  .cards,.industry-grid,.models,.pub-grid{grid-template-columns:repeat(2,1fr)}
  .proof-grid{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:repeat(2,1fr)}
  .service-detail{grid-template-columns:1fr;gap:22px}
  .sticky-label{position:static}
}
@media(max-width:760px){
  .hero-grid,.section-head,.profile,.contact-grid,.footer-grid{grid-template-columns:1fr;gap:28px}
  .cta{flex-direction:column;align-items:flex-start}
  .menu{display:block}
  .nav-links{position:absolute;top:84px;left:0;right:0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:8px 24px 18px;border-bottom:1px solid var(--line);box-shadow:var(--shadow);display:none}
  .nav-links.open{display:flex}
  .nav-links a{padding:12px 0;border-bottom:1px solid var(--line)}
  .nav-links .btn{margin-top:10px;text-align:center}
}
@media(max-width:520px){
  .cards,.industry-grid,.models,.proof-grid,.deliverables,.steps,.pub-grid{grid-template-columns:1fr}
}